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Daily Harvest was born when Rachel Drori, a busy New Yorker and even busier mom, found herself craving one of those beautiful instagram-worthy smoothies. But with no time to research, prep, buy, measure and blend before work, she knew there had to be an easier way to get her daily dose of good. Today, Daily Harvest delivers varieties of delicious, whole food, superfood eats to your freezer. It doesn’t get any easier than that.


Founder and over-all
superfood genius


We’re on a mission to make fresh, organic ingredients in innovative forms accessible and convenient to everyone in America. By tapping into a new kind of frozen technology, we’re able to bring our customers what we like to think is an invaluable ‘life hack’ ready in 30 seconds.Our fans tell us we’re saving them time, stress and money - and it’s all without having to feel like they are trading anything out. In fact, they might just be trading UP when it comes to nutritional value. 'The nutritional quality is just as good-and sometimes even better, because the produce is often picked and frozen at its peak of quality' - Michael Pollan, Author of Omnivore's Dilemma


Studies show that even just 3 days after being picked, many fruits and vegetables lose a significant amount of nutrients.






after 3 days


Did you know most apples you buy in the grocery store are picked over a year before you consume them (losing their nutritional value along their journey to you)? Our ingredients are always picked at peak maturity, then flash frozen to maintain farm-fresh nutrient density and flavor, without using preservatives or added sugar.Somewhere between the TV dinners and that sad ‘vegetable medley’ bag- frozen food has gotten a bad rep. And we get it--we hated those grey frozen peas when we were kids too! But this is a whole new day -- and it’s about to get crowded back there in your freezer, so move over gourmet ice cream and vodka. We’re bringing frozen back.